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Why Any of This Matters

If you don't write down what you're thinking, you're short-selling yourself on some of your best ideas. That's why this is here.

Latest Fool.com Articles

Socially Acceptable Customer Service

10/13/2015

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I wrote last week about a few investing mistakes I’ve made and what I’ve learned from them. You may have read it; if not, click here to read more. I find these kinds of things to be cathartic and helpful. They force you to remember and in investing that’s a good thing. It’s really easy to get caught up in the moment in investing and that can lead to some stupid, short-sighted decisions. So having something that forces you to think a little bit can help you avoid being hasty. Plus, when you write it down, you always have it to go back to later on down the road.

One thing I find really helpful is to comb back through my Twitter feed for the past week. The beauty of Twitter is that it prompts that “in the moment” thinking and then keeps a record of it all. Things like this:


Companies taking their customer service to @twitter are light years ahead of competitors. Thanks @VerizonSupport for your timely assistance.

— Jason A. Moser (@TMFJMo) October 7, 2015
So this Tweet came after we noticed at home that our Internet seemed to be really slow for reasons we could not understand. Now I would rather watch paint dry than get on a phone and deal with a customer service interaction. The voice recognition software is a total coin flip as to whether or not it understands what you’re saying and I’d say at least half the time you need to actually speak to a real person anyway which means you’ll be sitting on hold for the next 12 hours.

Screw that. I don’t have time for it and you don’t either. But what I’ve come to find is just what I Tweeted above. Now that we have the ability to voice our complaints on a social platform like Twitter and/or Facebook, the smart companies are seeing this as an opportunity as opposed to a problem. Rarely can you stop the disruptors that are really changing something for the ultimate better and I think that’s what effective social platforms are beginning to do for customer service. You can gripe about it all you want or you can jump on the bandwagon and start playing with the cards you’ve got.

I’ve already had a number of successful customer service interactions on Twitter and TripAdvisor. I’m using Twitter as the example because I just don’t use Facebook much at all, but Facebook works here too for all you Facebookers (I’m not trying to exclude you).
​
This time the concern was with Verizon FiOS and our Internet connection and as quickly as you can say cord cutter I got a response. We exchanged a couple more messages back and forth (I even sent a picture of the router to confirm a setting with them) and boom, we were done. And it was actually pleasant. So I felt compelled to Tweet accordingly because I honestly believe this is the future of customer service. For the longest time it’s been an experience I put up there with going to the dentist (I’m not an anti-dentite) but now, it’s a whole new ballgame and the early adopters will indeed be light years ahead of those asleep at the wheel.
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    My name is Jason A. Moser and I'm lucky enough to have a job doing what I love to do: investing. But my family, golf, music, watercolors, reading, writing, current events...these are all things that matter to me. Consider yourself warned.

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