Anecdotally, for my trip down to Georgia to close on the sale of our house last week I found my hotel on TripAdvisor and booked it on TripAdvisor as well. This was a big win in both cases as I depended on the reviews to find an affordable (and acceptable) place in an otherwise pretty expensive part of town. They really came through and the booking process was seamless.
This is the third time I've actually booked a hotel on TripAdvisor and I've no doubt it was the right move for them building the Instant Booking platform. Now whether it gains meaningful traction is another story altogether, but from this one customer's perspective (yep, me) I will use it every time it lets me going forward. From an investing perspective (and I do own shares of TripAdvisor personally) I think there are reasons to be cautiously optimistic but we'll learn more next week when they announce. I'll be looking specifically for signs of growth in revenue per hotel user as well as growth in hotel users.
Keep calm and Hit 'Em With The Hein
This is the third time I've actually booked a hotel on TripAdvisor and I've no doubt it was the right move for them building the Instant Booking platform. Now whether it gains meaningful traction is another story altogether, but from this one customer's perspective (yep, me) I will use it every time it lets me going forward. From an investing perspective (and I do own shares of TripAdvisor personally) I think there are reasons to be cautiously optimistic but we'll learn more next week when they announce. I'll be looking specifically for signs of growth in revenue per hotel user as well as growth in hotel users.
Keep calm and Hit 'Em With The Hein
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